Virtually Live, The Podcast

S1E11 - The New & Improved Customer Experience

Virtual events are not just a replacement for physical ones. They have created a new marketing category, with new content formats, new ways to engage, broader audiences, new forms of networking, new perspective of time and place, vast amounts of data and analytics, and greater inclusion for both speakers and attendees.
Join Michal Tsur, Kaltura’s Co-founder, President and CMO and panelists:
Rob Giglio, CMO, DocuSign, Nicola Kastner, VP Global Head of Event Strategy, SAP, Bob Bejan, Corporate VP Global Events, Production Studios and Marketing Community, Microsoft  for a conversation about where this new evolving virtual event category fits into our marketing funnel, how it impacts the customer experience, what we’ve learned in the past 18 months, what we’ve all gained, what we miss, and what’s left to innovate in this new normal world of marketing.

S1E10 - Online, Digital, Virtual, Personal

In the past decade, the weight of marketing strategy and operations has shifted online, taking in more and more digital touchpoints. Still, 2020-21 have shaken things up again and the entire customer journey from start-to-finish has become virtual, relying even more heavily on data.
 
This conversation with Oracle EVP and CMO Ariel Kelman will look at the impact Covid-19 had on marketing, the shift towards virtual events and video engagement, and the vast amounts of data digital encounters generate.

S1E9 - Think Outside the Media

According to Lumiere's law, we're bound to treat new media based on the media it replaces or adds to. Consequently, many of us defined our virtual events based on in-person events, but not Esri. They looked at live TV shows to design their virtual experience, which explains a lot about why their shift to virtual events was so successful. In this panel, we'll hear from them and their partners at Freeman on the mindset the company embraced to inspire their format and audience engagement and how that dictated their technology and production process.

S1E8 - Yes, Attendees Want to Learn More

Virtual events' growing popularity has put a bigger focus on adding value to attendees, which almost always boils down to sharing new knowledge, insights, and ideas from speakers and peers alike. As it happens, peer learning is like second nature for teachers, leading ISTE, the education experts, to emphasize that aspect in their community and events strategy. Join Jennifer Ragan-Fore, ISTE's Chief Experience Officer, and their Sr. Director of Event Logistics, Stefanie Arnold, to hear how educators draw on their colleagues' experience and how you can do the same in your events, as well as some secrets and best practices of designing online content.

S1E7 - From Virtual Events to Digital Experiences

If you recall, the Covid-19 outbreak was quickly followed by hundreds of event cancellations. Atlassian, though, decided to keep their April event as planned but do it virtually.
One of their core values is “Don’t #@!% the customer” and a pandemic wasn’t going to stop them from living their values. While they only had a month to do it, the event was a massive win for them and led to many more since – 536, to be exact. What’s more, the shift to virtual events proved to match their digital-first culture and data-driven mindset perfectly.
In the aftermath of a very eventful year, their Head of Experiential & Field Marketing, Angela Smith, will join us to share some numbers and stories around the success of their digital experiences and how reskilling event marketers is now table stakes.

S1E6 - Best Practices for Producing Quality Content for Your Events

The shift from physical to virtual events changed many things, but content is still the most important factor in the success or failure of your event. With more than 25 years in the streaming media business and as chairman producing more than 70 in-person conferences globally, including NAB Show Streaming Summit, Dan Rayburn is both a technology expert and an authority on how to keep viewers on the edge of their seats. In this session, Dan will discuss content strategy for online and hybrid events and share from his vast experience on how to produce the right content and content format, craft the right agenda, and ROI methodology to measure success.

S1E5 - Virtual: Hard Selling or Easier?

For all the tools and automation now available to aid marketing and sales, deals are still a matter of personal touch that, up to 2019, were often sealed with a handshake. Gong's products are the ideal sales companions, allowing to maintain relationships with leads and customers close and direct while also providing usable data, analyses, and insights. No wonder their sales skyrocketed during social distancing. Their accomplished CMO, Udi Ledergor, will talk about how the pandemic and virtual events affected marketing and sales funnels, as well as the opportunities ahead.

S1E4 - Community Building Equals Brand Building

As if we needed further evidence on the importance of community building, the switch to virtual added communities' power to elevate events into the mix and re-emphasized their marketing value. Since the early days of its two-sided marketplace, Fiverr has recognized that potential and set the standard for community building. In this session, you’ll hear from Fiverr CMO Gali Arnon why community building should be a main pillar of any marketing strategy. You’ll also learn how to build communities through events and leverage members as an integral part of your agenda and campaigns.

S1E3 - Pivoting & Reimagining for Digital

For many businesses around the world, Covid-19 left no choice but to pivot. In one way or another, for a short spell or indefinitely, every business had to change and adapt in the past year and a half. Even for an established brand like YouTube that was well-positioned for people spending more time online, a global pandemic is a force to be reckoned with. Join Soo Young Kim, Head of Global Brand, Programs & Experiences at YouTube, to chat about maintaining your identity when times are changing and carrying your brand experience to your virtual events.

S1E2 - We Need to Talk About the Flywheel

The marketing funnel has been around since before the 1917 pandemic, before the internet, mobile phones, and social media. Believing that, in light of all that's happened, it's time to treat the customer journey less linearly and give customers more credit as brand promoters, HubSpot introduced the flywheel model in 2018. Marketers quickly adopted this new model, prioritizing the buyer's experience and measurable ROI above everything else. In this session, their SVP Marketing, Jon Dick, will tell us why Covid made their model all the more relevant, how it's accelerated its adoption, and where virtual events come into play in all that, including in HubSpot's event program.