Virtually Live, The Podcast

S2E8 - Impact over activity - Making the digital shift

We are in an incredible time of shifts in our businesses, with our employees, and in how we nurture the customer journey. Digital transformation has become the buzz word of the day and we no longer need to convince our customers and partners they need digital - they already know and need help fast to survive and thrive. In the face of economic head winds, a looming recession and employee fatigue, how do we navigate these choppy waters to lead our companies and customers to a data-first model and make the shift to digital transformation? It starts with evaluating and defining a standard definition of metrics and a myopic focus on impact over activity. In this session, Ada Agrait, SVP Global Head of Corporate Marketing at SAP, will talk us through how data and marketing are playing a critical role in transforming a company that for more than 50 years has led other organizations through change – with and via technology.

S2E7 - Episode 7 - TakeAways from Adobe’s coffee corner with Clara Galan

What role does creativity have in event planning? And why should we embrace a hands-on approach to increasing creativity to drive engagement in virtual events? Join us for 10 minutes of sips & tips with Clara Galan, Product Marketing Leader at Adobe Live.

S2E6 - Story, brand, and mission -Marketing higher education

Undergraduate enrollment is on a 10-year decline, culminating in the sharpest drop in enrollment in 50 years during the pandemic. Universities are not only competing with other institutions, but with the promise of higher education itself. Join Jaimie Hunt, VP and CMO at Old Dominion University, in a session about the expanded strategic role of marketing in higher education, the importance of engaging with prospective students across multiple touch points throughout their journey and infusing excitement in engaging events that hold true to brand that are more inclusive and far reaching than ever before.

S2E5 - Building strong customer relationships, every day of the week

Marketing hasn’t just changed in the last couple of years because it’s been changing for much longer than that. Our world is always on the move, hence so are our customers, therefore so are the marketers who try to keep up. But one strategy always holds true in the middle of all that change: building relationships with customers. Still, that doesn’t mean we can’t do it better. In this session, Amit Bivas, VP Enterprise Marketing at monday.com will enlighten us about relationship marketing and how events tie perfectly into it. He’ll also share his recent experience building an event strategy in light of more change – his company’s new business game plan.   

S2E4 - Takeaways from Amazon Web Services’ coffee corner Sophie Mellor

How can global content be delivered to a local audience, and how do different forms of content generate different kinds of engagement? Join us for 10 minutes of sips & tips with Sophie Mellor, EMEA Events Program Manager at AWS.

S2E3 - Express your brand right at your next event

The race for brand awareness brought forward more options to raise brand awareness, which in turn, supercharged the brand awareness race, opening even more doors and possibilities to raise brand awareness. Confused? Don’t be. Join this session with Daniel Simon, VP and Head of Strategic Marketing at HERE Technologies to hear more about it, along with real-world examples from HERE’s brand positioning. If you’re still not sold on the idea that your brand is a sure way to drive demand, you will be after this session ends.

S2E2 - Never stop learning, Virtually

The education industry took a big hit during the first few months of Covid before receiving a big boost from it all. Luckily, it's an industry that can handle changes well as it's been changing and evolving since forever, more or less. Today, learning has become practically boundless. It can happen in one of a million different ways – a conference, for example – and the teacher can be just about anyone. Join this session with Leah Belsky, Chief Enterprise Officer of online education pioneer Coursera, to learn more, a lot more.

S2E1 - Cracking the code on developer marketing

Not only are developers responsible for some of the largest and most active communities on the internet, they’re also responsible for the first digital communities ever. Yes, it helped that no one else knew how to use the internet back then, but no, that’s not the only reason for it. Either way, that’s just one of the things that make marketing to developers so exciting. Join this session with VMWare’s CMO, Laura Heisman, to learn how to do it in and out of events, and why it’s so important for almost any digital business.    

Virtually Live: The Podcast Season 2 - Teaser

 Virtually Live! the podcast is back for season 2! It’s a place for those obsessed with event marketing, audience engagement, and brand experience to hear the latest and greatest from event professionals and marketing leaders from various industries. Subscribe here! 

S1E12 - Crafting Binge-Worthy Customer Experiences

We tend to think there’s a clear cut between content designed to entertain and content designed to sell. Yet, the lines between the two are somewhere between blurry and invisible. Either way, people watch or read it to get informed, get inspired, get a thrill, or all of the above. Acclaimed writer, producer, and actor, Lior Raz, has spent the last 20+ years creating and delivering content for TV and - interestingly - marketing, too. In this session, Raz will talk through what marketers can learn from show business to create enjoyable and engaging content, whatever the intent.