Virtually Live, The Podcast

S3E4 - Using AI to create better digital experiences

Don’t miss our deep dive into AI’s impact on digital experiences in the creative industry and the healthcare field.We're joined by Clara Galán, Product Marketing Lead at Adobe Live, who shares her insights on Adobe's newest AI features, how AI is transforming the digital landscape, and fostering a global community of creatives.Plus, Jessica Federer, former Chief Digital Officer at Bayer, discusses the essentials of successful virtual healthcare experiences that emphasize the need for accessible, interactive platforms and the power of AI in advancing pharmaceutical operations and improving patient engagement. Check it out!

S3E3 - Your event strategy could use a little AI support

Discussing the overlap between marketing and technology isn't complete without acknowledging the significant challenge of creating an effective event strategy, a task increasingly managed by AI.
In this episode, we get into how AI can not only suggest the ideal event content but also streamline attendee management and revolutionize event strategies. Gain first-hand insights from our guests: Bob Bejan, former Corporate Vice President of Global Events, Production Studios, and Marketing Community at Microsoft; Josh Shepherd, Head of Event Technology & Innovation at Atlassian; and Megan Henshall, Global Event Strategist at Google. Check it out!

S3E2 - AI's Role in Achieving Marketing Goals

We're diving deeper into the intersection of marketing and technology by tackling a familiar marketing and event challenge: how to achieve ever-evolving goals with the same limited resources. Enter GenAI to revolutionize the playing field.
 
Our guests this episode, from some of the world's most renowned brands, share how they've been using AI to succeed in a variety of marketing and event goals. We're bringing you insights from Kieran Flanagan, CMO at Zapier, Meghan Keaney Anderson, VP of Marketing at Jasper, Jaime Hunt, CMO at Old Dominion University, and Angie Smith, former Head of Experiential Events and Field Marketing at Atlassian. Check it out!

S3E1 - Maintaining Your Brand's Voice with AI Integration

We're kicking off a new season of our podcast with a focus on innovation at the intersection of marketing and technology! We’ve invited marketing and event leaders to talk to us about how AI is revolutionizing the way we do things and what tools and tactics you can already use.
 
We're starting with a critical exploration of using AI and maintaining brand identity. To navigate this challenge, we called experts who specialize in preserving brand integrity, fostering creativity, and making sure that AI-driven content aligns with your brand values.
 
Whether you’re a marketer looking to embrace AI, or you’re just interested in learning more about the future of digital creativity, join us as we discuss these topics with our guests: Jessica Hreha, formerly Head of Global Integrated Campaigns & Content Strategy at VMware by Broadcom; Yadin Porter de Leon, Global Executive Content Marketing Lead at VMware, a Broadcom company; Bob Bejan, formerly Corporate Vice President of Global Events, Production Studios, and Marketing Community at Microsoft; Clara Galán, Product Marketing Lead at Adobe Live; and Meghan Keaney Anderson, VP of Marketing at Jasper.

S2E24 - More with less

‘Customer experience’ gets thrown out there a lot these days but it could mean a bunch of different things depending on who explains it and for what. What all these different meanings have in common is they start and finish with what the customer wants and needs. But what if those wants and needs change because of a global pandemic, economic downturn, and well, life itself? Alvio Barrios, Cisco’s SVP Customer Experience is here to try to answer not just that, but also tell from his experience – pun intended – how to keep answering them come what and who may.  

S2E23 - Be bold go small

The new normal led to a spike in virtual events and webinars. But once organizers caught the hang of them and the invites came charging at our inboxes, events’ appeal and value started to slump and ‘Webinar Fatigue’ became the new norm. For Datadog, that meant going back to basics, i.e., targeted events with prime content. In this session, Alex Rosemblat, their CMO, tells us more about what they learned from all that about their event strategy. 

S2E22 - TakeAways from monday’s coffee corner

What can we do to design virtual event experiences that support engagement, and how can event data be utilized to support our goals? Join us for 10 minutes of sips & tips with Mor Kristal Paul, Accelerator Group Lead at monday.com 

S2E21 - The customer is always...involved

Customer-centricity is the name of the game at Oracle’s NetSuite and Kerry Mentel Throckmorton, their VP Marketing and Communications and Chief of Staff, is leading the charge. She considers her team to be the sidekick helping the superhero max their powers. Her words! Join this session as she talks us through SuiteWorld, the annual conference put on for the NetSuite community including partners and customers. As well as the kind of ROI you can see by putting your customers at the center of your marketing strategies and events.  

S2E20 - Engaging creativity

Creativity isn’t the sole property of musicians, painters, and artists in general. It belongs to everyone, including marketers. And not just brand marketers and the so-called “creative marketers” in charge of writing clever texts and designing beautiful ads. Event marketers, marketing analysts, and certainly growth hackers can all gain a lot by infusing creativity into their work. Join this session with Adobe’s Head of Brand Strategy & Customer Insights, Heather Combs, to hear about the many beautiful sides of creativity, and how it can improve your marketing, any marketing.  

S2E19 - TakeAways from Outbrain’s coffee corner

Where should we draw the line between people and business in the world of B2B marketing? And does such a line exist at all? Join us for 10 minutes of sips & tips with Paul Knegten, CMO at Outbrain.