S3E8 - Grounded in data, analyzed by AI : Navigating the customer journey

Discover how IBM is turning every digital touchpoint into a growth opportunity using data, video, and AI. Tune in to the latest episode of 𝘝𝘪𝘳𝘵𝘶𝘢𝘭𝘭𝘺 𝘓𝘪𝘷𝘦! 𝘵𝘩𝘦 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 to learn from Betsy Rohtbart, VP of Web Marketing at IBM, and Kaltura's CEO, Ron Yekutiel.

Betsy shares her results-oriented approach and how she's upskilling her team to foster a culture of excellence. They dive into the role of AI in enhancing marketing tools, using video to captivate audiences in just eight seconds, and give a behind-the-scenes look at IBM’s creative AI-driven campaigns.

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