S2E23 - Be bold go small

The new normal led to a spike in virtual events and webinars. But once organizers caught the hang of them and the invites came charging at our inboxes, events’ appeal and value started to slump and ‘Webinar Fatigue’ became the new norm. For Datadog, that meant going back to basics, i.e., targeted events with prime content. In this session, Alex Rosemblat, their CMO, tells us more about what they learned from all that about their event strategy.