S2E15 - Spotlight: Marketing near and far

The world has never been smaller. Audiences, never bigger. And delivering meaningful content to people worldwide while still reflecting local values and interests, has never been trickier. Luckily in this session, Rachel Lockwood, EMEA Marketing Director at Amazon Web Services, shares her insights on engagement in regional and field marketing, and doing more with less, all the while keeping an eye on sustainability and “customer obsession.”