S2E1 - Cracking the code on developer marketing

Not only are developers responsible for some of the largest and most active communities on the internet, they’re also responsible for the first digital communities ever. Yes, it helped that no one else knew how to use the internet back then, but no, that’s not the only reason for it. Either way, that’s just one of the things that make marketing to developers so exciting. Join this session with VMWare’s CMO, Laura Heisman, to learn how to do it in and out of events, and why it’s so important for almost any digital business.