S1E10 - Online, Digital, Virtual, Personal

In the past decade, the weight of marketing strategy and operations has shifted online, taking in more and more digital touchpoints. Still, 2020-21 have shaken things up again and the entire customer journey from start-to-finish has become virtual, relying even more heavily on data.

 

This conversation with Oracle EVP and CMO Ariel Kelman will look at the impact Covid-19 had on marketing, the shift towards virtual events and video engagement, and the vast amounts of data digital encounters generate.