S1E3 - Pivoting & Reimagining for Digital

For many businesses around the world, Covid-19 left no choice but to pivot. In one way or another, for a short spell or indefinitely, every business had to change and adapt in the past year and a half. Even for an established brand like YouTube that was well-positioned for people spending more time online, a global pandemic is a force to be reckoned with. Join Soo Young Kim, Head of Global Brand, Programs & Experiences at YouTube, to chat about maintaining your identity when times are changing and carrying your brand experience to your virtual events.