Virtually Live, The Podcast

Find out all about the latest and greatest in event marketing, hybrid or virtual – and how they are transforming marketing roles, programs and budgets. In this series, based on Kaltura’s ’Virtually Live’ event, prominent marketing and business leaders share their stories, insights, and forecasts. Is the flywheel a more adequate name for it than the marketing funnel (yes, if you ask Jon Dick, SVP Marketing at HubSpot)? Should you treat your agenda and content differently now that it’s digital (definitely, says Soo Young Kim, Head of Global Brand, Programs & Experiences at YouTube)? How have hybrid and virtual events changed the sell cycle (it’s complicated, according to Gong’s CMO, Udi Ledergor)? Plus a lot more.

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Episodes

Thursday Jan 09, 2025

 Welcome to the season finale of VirtuallyLive! The Podcast! 
In this special episode, we wrap up an incredible season by bringing together insights from leaders at top companies like IBM, Nasdaq, Mayo Clinic, Adobe, Salesforce, Bloomberg, Workday, Teradata, Novartis, Siemens Healthineers, AstraZeneca, and Red Hat. Together, they share their predictions on how generative AI is transforming industries and shaping the future of work, education, and healthcare.
 
From the ethics of AI to practical applications like digital twins, personalized healthcare, and smarter decision-making, this episode offers a thoughtful look at the innovations shaping industries today and into the future.
 
Don’t forget to like, comment, and subscribe

Thursday Nov 14, 2024

In this episode of Virtually Live! The Podcast, discover how AI is reshaping patient care, data-driven engagement, and corporate communication. Our guests explore the challenges and opportunities in creating accessible, inclusive, and efficient systems, discussing concepts like “digital twins” and how AI enables more personalized, impactful experiences across industries. Hear their insights on how organizations must adapt to stay connected and inclusive in a rapidly changing world.
Get inspired by their perspectives on the future of technology and the transformations needed to build a more connected, resilient world. Don’t miss out! If you enjoyed the episode, remember to like, subscribe, and share.

Thursday Oct 10, 2024

In this episode of VirtuallyLive! The Podcast, top industry leaders from Salesforce, Teradata, Bloomberg, and Workday come together to explore the "Three I's" — Impact, Inclusion, and Innovation.
Get ready for a conversation filled with personal stories, real-world experiences, and insights that bridge the worlds of data, technology, and leadership. Each speaker reveals a game-changing decision that shaped their career or transformed their organization. Tune in to discover how innovation and data-driven strategies are shaping the future of business and digital experiences!
Don’t forget to like and subscribe!

Thursday Sep 12, 2024

In this episode of Virtually Live! The Podcast, we bring together two inspiring leaders from vastly different industries for an insightful discussion. Jodie Bartz, Sr. Business Analyst at Mayo Clinic, and Brian Buckley, CMO of Nasdaq, share their unique perspectives on overcoming challenges in their fields.
 
Jodie delves into how her team at Mayo Clinic is revolutionizing access to video, empowering both medical professionals and patients through innovative streaming solutions. Meanwhile, Brian shares his experience at Nasdaq, leading efforts to merge digital and physical experiences, particularly during the pandemic, and transforming how companies go public.
 
Join us for this compelling conversation on the transformative power of technology. Don't forget to subscribe for more expert insights!

Thursday Aug 22, 2024

In this episode of Virtually Live! The Podcast, Nohar Zmora, VP Brand and Strategic Marketing at Kaltura, sits down with Jon Miller, MarTech Entrepreneur and Co-founder of Marketo & Engagio, to explore the future of B2B marketing.
Jon shares his fascinating journey from studying physics to becoming a prominent figure in the marketing world, highlighting how his analytical background has shaped his approach to modern marketing. The conversation dives deep into the evolution of traditional B2B marketing tactics, emphasizing the need for strategies that align with today’s rapidly changing buyer expectations and economic realities.
They also discuss the transformative role of AI in marketing, particularly how it can automate complex operations, empower marketers to make more informed decisions, and drive more efficient campaign execution.
Whether you’re a seasoned marketing leader or just starting out, this episode offers valuable insights to help you stay ahead of the curve and confidently navigate the future of B2B marketing.Tune in now, and don’t forget to subscribe for more expert discussions!

Thursday Aug 08, 2024

Great ideas come from everywhere, sometimes from places you didn’t even expect.
In our latest episode, we are joined by Erica TG Warren, VP of Corporate Communications & Employee Brand at Adobe, hosted by Kaltura’s CEO, Ron Yekutiel.
How does Adobe deploy AI in their tools? What digital capabilities support an excellent employee experience? Does AI support individualism?Get the answers to these questions and more in our newest episode!

Thursday Jul 18, 2024

Discover how IBM is turning every digital touchpoint into a growth opportunity using data, video, and AI. Tune in to the latest episode of 𝘝𝘪𝘳𝘵𝘶𝘢𝘭𝘭𝘺 𝘓𝘪𝘷𝘦! 𝘵𝘩𝘦 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 to learn from Betsy Rohtbart, VP of Web Marketing at IBM, and Kaltura's CEO, Ron Yekutiel.
Betsy shares her results-oriented approach and how she's upskilling her team to foster a culture of excellence. They dive into the role of AI in enhancing marketing tools, using video to captivate audiences in just eight seconds, and give a behind-the-scenes look at IBM’s creative AI-driven campaigns.
Don't forget to hit the subscribe button to stay updated with our latest episodes!

Thursday May 23, 2024

Triple your event engagement? That's impressive, but how about a 536% increase? Yes, it’s possible!
This week on 'Virtually Live! the Podcast,' Nohar Zmora, Kaltura’s VP of Brand & Strategic Marketing, sits down with Jennifer Sacks, VP of Brand Insights & Technology at Salesforce. Together, they discuss how Salesforce incredibly boosted their event engagement by harnessing innovative technologies and community collaboration post-pandemic.
Don't forget to hit the subscribe button to stay updated with our latest episodes!
 

Thursday Apr 25, 2024

If you think your job is done once your virtual event ends, think again! Any marketer will tell you that the real work starts after the event wraps up, like creating those catchy snippets to send to attendees.What if we told you that turning a basic event video into an awesome snippet could be almost instant? Well, guess what—it's totally possible now!Check out this week’s episode of 'Virtually Live! the Podcast,' where Kaltura’s CRO, Navi Azaria, chats with Craig Chapman, Senior Manager of Broadcast and Live Events at VMware by Broadcom. They dive into how VMware is harnessing GenAI in their marketing strategies. It’s a game-changer, but it’s gotta be done right to really shine!Listen on your favorite platform and don't forget to hit the subscribe button to get notified on our latest episodes: 

Thursday Apr 11, 2024

"Well, these tools are able to do a lot of the work that comes after when someone signs up for something, whether it's a form where they sign up for a product and they're able to like, do personalization better than we've been able to do through humans." - Kieran Flanagan, CMO at Zapier and co-host of the successful podcast 'Marketing Against the Grain' with Kipp Bodnar, HupSpot's CMO.
Listen to our new episode where you'll hear from Kieran Flanagan and Ryan Howard, Technical Program Manager at Google. They share insights on leveraging AI to transform audience engagement from mundane to mesmerizing. They'll have your audience double-tapping, sharing, and subscribing before you know it!
 
Check it out!

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